April 2019 Income Report

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I create these income reports so you can see inside my business and what scaling an online business looks like. I know running a business can be terrifying at times, it’s a scary thrilling adventure where we aren’t getting a lot of guidance. These income reports are meant to help you navigate entrepreneurship as you grow alongside of me!

I host a free class, netflix style, over how to create consistent income without adding more to your schedule at profitplanner.co/free. Take your income to the next level with me! Click here to get access.

MILESTONE #1

Clarity on My Vision
I was asking a huge eye opening question this month and have been working to determine how I’m going to impact the world. Currently I want to change the way people work where they create the type of business that allows them to work when they want to, not because they have to. That’s still not the root of my vision but I hope to gain even more clarity soon.

MILESTONE #2

Traveling and Health
I was in California four times in three week period, on and off  between March and April. It was exhilarating, but it was exhausting. I fell back into old patterns when I came back and have been working on “How can you have a healthy lifestyle and travel?” ever since.

MILESTONE #3

Brand Change
We are changing the name of the Profit Planner Lounge! Why? We’ve determined it’s not a scalable brand and we are working on that. We want to really niche down on the productivity arena because that’s what we do. I got to stop fighting it.

MILESTONE #4

Launch Recurring Profit
We launched our second product this month and it was awesome. It was a very behind the scenes launch and a very different launch than what I’ve usually done but it was very important to me that the people that were in here, we’re really committed. This new product is going to teach what an evergreen funnel can do and I’m really excited to share this with people.

INCOME – $65,242

Profit Planner Lounge$32,901.00
Consulting$2,197.00
Affiliate Income$300.00
Recurring Profit$29,844.00

MAJOR EXPENSES THIS MONTH

TEAM MEMBERS
Growth Manager
Project Manager

IMPORTANT SOFTWARES
Kajabi
Dubsado

TRAVEL
Trip To Irvine, California
Trip to Los Angeles, California

OTHER
Office Rent

March 2019 Income Report

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I create these income reports so you can see inside my business and what scaling an online business looks like. I know running a business can be terrifying at times, it’s a scary thrilling adventure where we aren’t getting a lot of guidance. These income reports are meant to help you navigate entrepreneurship as you grow alongside of me!

I host a free class, netflix style, over how to create consistent income without adding more to your schedule at profitplanner.co/free. Take your income to the next level with me! Click here to get access.

MILESTONE #1

Recurring Profit
We are opening the doors to our first really high level program THIS MONTH and I am so freaking excited. We are opening these doors because our Profit Planner Lounge members are ambitious! They wanted more, they wanted to know how we ran a team, how we ran our back-end and how we were scaling our business without requiring me to be the person selling all the time. So it covers the exact system you need to create scale-able, recurring profit using time team and creating total control.
If you’re making at least making $3,000 a month and you’re wanting to sell your online course or membership site, you can apply to join Recurring Profit at www.profitplanner.co/apply

MILESTONE #2

Streamlined Team
I left for two weeks this month and when I came back not only were things were running okay, but I came back and my team had solutions! While being gone I could keep track of the pulse of our business using our business dashboard that we created inside Airtable (yes I’m giving templates for this in Recurring Profit) and tell our project manager, okay, based on this number, this is what I see, this is how we can pivot and this is what we need to do. And they were done! I was and am so thankful!

MILESTONE #3

Scarcity VS. Abundance Mindset
Spent the month discussing the Cost Per Acquisition as we scale our Facebook Ads and the difference between where I was operating, with a clearance-rack mentality where getting a deal is a good thing and where I am shifting to, profit stacking. Boy that was a scary one but sticking to the clearance rack was really limiting my ability to scale and take risks.
Also my travels influenced a look inwards on the difference between a negative vs positive mind set and the struggle of wanting to do it all, all the time. But being overwhelmed is better than being underwhelmed and I am working on telling myself gratitude affirmations each day.

MILESTONE #4

Investing
When you think you know everything that’s the business plateau talking. Invest in your mind, invest in yourself and trust that you will make that investment back. As you get bigger, the investments get bigger if you want to keep growing.

INCOME – $32,051

Profit Planner Lounge$22,270.00
Affiliate Income$698.00
Passive Profit $9,083.00
Consulting$0.00

MAJOR EXPENSES THIS MONTH

TEAM MEMBERS
Growth Manager
Project Manager

IMPORTANT SOFTWARES
Kajabi
Dubsado
Acuity Scheduling
Easy Webinar
Airtable

TRAVEL
Trip To San Diego
Trip to Redondo Beach

OTHER
Office Rent

February 2019 Income Report

Featured Video Play Icon

I create these income reports so you can see inside my business and what scaling an online business looks like. I know running a business can be terrifying at times, it’s a scary thrilling adventure where we aren’t getting a lot of guidance. These income reports are meant to help you navigate entrepreneurship as you grow alongside of me!

I host a free class, netflix style, over how to create consistent income without adding more to your schedule at profitplanner.co/free. Take your income to the next level with me! Click here to get access.


MILESTONE #1

The phrase that gets me through everything “oh well” I have become bffs with this phrase. In business, things go wrong. All the time! There are always little and big fires to put out. Instead of pretending like they don’t happen or expecting that they won’t – I just respond with “oh well, what’s the solution?” to EVERYTHING. Seriously. Every single thing. For instance, this month we realized PayPal was having problems and we lost over $4,000 to a rebilling incident. Instead of freaking out which I definitely wanted to do I talked myself down and said “oh well, what’s the solution?

The solution ended up being Hannah doing the research on why this was happening and talking to the companies to fix this. What else can we do? We can’t rewind time and reverse this from happening. It already happened. So to respond with emotions and actions that put fuel on a fire are anything but helpful – as a CEO I do my best to respond to everything with a solution oriented mindset. Am I the best at this? Noooo. But I do try every day! It’s something I’m constantly working on and my team are as well.

MILESTONE #2

My Next Big Thing. Around 15-20% of our Profit Planner Lounge members are already making 6 figures in their business and so I have been asked to create a higher level training around creating recurring profit – which means how to sell on a scalable level, how to manage the day to day of a team while making sure you get an ROI on their time to making sure they are in the right position plus the mindset piece of the puzzle. So I’m working on our new program that will be called Recurring Profit which will be opening up to beta testers in a month or two. If you want to apply then you can go to profitplanner.co/apply and the first round of business owners that go through this will get a lot more personal attention since they will be helping me shape the program! I’m so excited to create this and I know it’s what my audience wants and NEEDS.

MILESTONE #3

I’m organizing my business on the back end a bit differently. So as most of you know our goal is to get to $130,000/mo by September so in order to get there in the easiest way possible where no one has to work over 5-6 hours a day I decided to restructure a bit. So in my mind this is how I organized it all just so you can see how I think! I split up my business into 5 different pillars in my mind. Each sales source is a pillar and the last pillar is our day to day. So let me explain each pillar! Each pillar has number projections. Our day to day pillar includes a spreadsheet of every day to day project category that has to be completed to keep the business running smoothly – attached to each category is a time. We track how long it takes to complete all day to day tasks every week. This isn’t a number we try to improve – I don’t want to rush my team. This is just a number I need to know so I don’t add too much to my teams plate and know how to outsource correctly to contractors or put the correct project on the right team members plate. Now for the other 4 pillars – these are our sales sources. These sources are what will bring in the $130,000/mo revenue. So let me just dive into each sales source! Each sales source has it’s own spreadsheet with pulse meters which I explain inside the Profit Planner Lounge when you profit plan – if you want to know what I’m talking about then get your booty in my free class profitplanner.co/grow so you can learn about the 3-part profit plan system and join the lounge at the end. Ok, so the first sales source is our pinterest funnel. The traffic sources for our pinterest funnel are pinterest ads and pinterest management. We make projections for our funnel on how many leads and sales we want each week of the month all the way to September. I put a team member in charge of this funnel and how to hit the goal and they are in charge of reporting every Monday on these numbers. Our second sales source pillar is our organic funnel so in this spreadsheet we track the funnel stats and all traffic sources to the funnel so our podcast, our newsletter, press, free facebook group, instagram, etc. is all in there. I also put someone in charge of this sales source and in charge of making sure we hit our number projections every single week. Our third sales source is our facebook ad funnel which our facebook ads manager is in charge of hitting our numbers. Then our fourth sales source is our partner program which is where we create custom strategies for entrepreneurs who want to share the Profit Planner Lounge with their audience. This gives them a recurring commission so basically… they get a paycheck every month from us. Our partners love this because it provides a lot of stability in their business and they can increase their paycheck by adding more members which our product is an easy sell! And of course, someone on our team is in charge of our partner program and making sure we hit those numbers.

I hope me breaking all of this down was helpful! I know it is a LOT but I definitely recommend keeping your business organized this way.

INCOME – $28,836

Profit Planner Lounge$16,467.00
Events$0.00
Passive Profit $10,925.00
Consulting$1,444.00

MAJOR EXPENSES THIS MONTH

TEAM MEMBERS
Growth Manager
Project Manager

IMPORTANT SOFTWARES
Kajabi  (30-day free trial)
Dubsado  (50% off with code “profitplanner”)
Acuity Scheduling
Easy Webinar

TRAVEL
No Travel This Month

OTHER
Office Rent

January 2019 Income Report

Featured Video Play Icon

I create these income reports so you can see inside my business and what scaling an online business looks like. I know running a business can be terrifying at times, it’s a scary thrilling adventure where we aren’t getting a lot of guidance. These income reports are meant to help you navigate entrepreneurship as you grow alongside of me!

I host a free class, netflix style, over how to create consistent income without adding more to your schedule at profitplanner.co/free. Take your income to the next level with me! Click here to get access.


MILESTONE #1

We didn’t increase our revenue as I would have liked this month, mainly because we are having to rebuild from the disaster of Q4 in 2018. We hired a new project manager who helped us streamline the way we work so we are more of a team than separated people working on different projects! This process was MASSIVE and shifted the way we approached our days. Slowing down was necessary but if you know me or have listened to these episodes, it gives me anxiety to plateau once again. But it is worth it to make sure all of our new members onboard in a streamlined way and don’t have many issues!

MILESTONE #2

Aside from the building stones we had been placing to make our business foundation stronger, I had some MASSIVE breakthroughs with my nutrionist this month around emotional eating. I’m feeling more in control of what I eat now and food isn’t controlling me near as much. This eating problem has impact my business in negative ways so IT FEELS SO GOOD to see progress in this area of my life!

MILESTONE #3

We cut our team in half – switched positions around and it feels SOOO good I must say. It was necessary to grow. I’m excited about the team I have and we are moving to make my team members salary soon which makes me so happy because I couldn’t ask to work with better woman who love my customers and my business. I am extremely blessed with my team – they inspire me, keep me motivated and push hard right along with me while still keeping their lives balanced.

INCOME – $25,398

Profit Planner Lounge$14,305
Events$420
Passive Profit $11,230
Consulting$900

MAJOR EXPENSES THIS MONTH

TEAM MEMBERS
Growth Manager
Project Manager

IMPORTANT SOFTWARES
Kajabi  (30-day free trial)
Dubsado  (50% off with code “profitplanner”)
Acuity Scheduling
Easy Webinar

TRAVEL
No Travel This Month

OTHER
Office Rent

December 2018 Income Report

Featured Video Play Icon

I create these income reports so you can see inside my business and what scaling an online business looks like. I know running a business can be terrifying at times, it’s a scary thrilling adventure where we aren’t getting a lot of guidance. These income reports are meant to help you navigate entrepreneurship as you grow alongside of me!

I host a free class, netflix style, over how to create consistent income without adding more to your schedule at profitplanner.co/free. Take your income to the next level with me! Click here to get access.

MILESTONE #1

We were close to cutting half our team this month and it is best if you listen to this episode because I explain it in way better detail! There was strategy behind it at first but afterward I realized it was a necessity otherwise our business would have been close to tanking. I didn’t want to become a reality TV show. 😉

MILESTONE #2

I realized that I had not sorted through everything in my subconscious. I was making decisions in my business based off of stories I told myself from childhood – as in “I’m dumb” because I wasn’t the smartest in my family (my mom dad and brother are insanely book smart!) annnd that led to me hiring the wrong people for a position that I probably didn’t even need to have.

MILESTONE #3

I spent my entire Christmas break fixing the tech issue we had with PPL and IT WAS FIXED!!!!! I was happy dancing for a week afterward!!

INCOME – $25,489

Profit Planner Lounge$15,480
Profit Planner Retreat$4,960
Passive Profit $12,625
Consulting$1,444
Misc. $1365.29

MAJOR EXPENSES THIS MONTH

TEAM MEMBERS
Growth Manager
Project Manager
Designer
Bookkeeper
FB Ads Manager
Pinterest Ads Manager

IMPORTANT SOFTWARES
Kajabi (30-day free trial)
Dubsado (50% off with code “profitplanner”)
Acuity Scheduling
Easy Webinar

TRAVEL
Austin – Mastermind Retreat

OTHER
Office Rent

November 2018 Income Report

I create these income reports so you can see inside my business and what scaling an online business looks like. I know running a business can be terrifying at times, it’s a scary thrilling adventure where we aren’t getting a lot of guidance. These income reports are meant to help you navigate entrepreneurship as you grow alongside of me!

I host a free class, netflix style, over how to create consistent income without adding more to your schedule at profitplanner.co/free. Take your income to the next level with me! Click here to get access.

MILESTONE #1

This was the month of my first event, the Profit Planner Retreat. This event ended up feeding my soul WAY more than I believed it would – when I hosted this event I was in the middle of dealing with binge eating and depression pretty badly. And I had women who told me how profit planning when they actually executed it legit changed their entire lives and it made me think… I need to step it up for these women. Living in a tiny town it is easy to get wrapped up in my own thoughts since I spend so much time alone. So thank you for being a part of this community, thanks for encouraging me to be a better version of myself every day.

The event went SO WELL!! Legit – nothing wrong happened. I expected something to go wrong and NOTHING did. I had an amazing event planner who is now on my team and meeting profit planners in person was such an incredible experience.

MILESTONE #2

We are having longer meetings and I don’t care. I’m sick of listening to business rules. We used to have short meetings because “you are supposed to” but right now, it’s better to have longer meetings and make sure everyone feels heard, seen and appreciated.

MILESTONE #3

I’m thinking a lot more about company culture right now and joined a program to help me create an even better one and morph it into what I actually want the culture to be. I’m excited to keep you updated on how this turns out 🙂

INCOME – $35,874

Profit Planner Lounge$15,480
Profit Planner Retreat$4,960
Passive Profit $12,625
Consulting$1,444
Misc. $1365.29

MAJOR EXPENSES THIS MONTH

TEAM MEMBERS
Growth Manager
Project Manager
Designer
Bookkeeper
FB Ads Manager
Pinterest Ads Manager

IMPORTANT SOFTWARES
Kajabi (30-day free trial)
Dubsado (50% off with code “profitplanner”)
Acuity Scheduling
Easy Webinar

TRAVEL
Nashville Trip
Event expenses (there were lots haha)

OTHER
Office Rent

October 2018 Income Report

How I Made $34,168 in October 2018 | Profit Planner
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I host a free class, netflix style, over how to create consistent income without adding more to your schedule at profitplanner.co/free. Take your income to the next level with me! Click here to get access.

I create these transparent income reports so you can see inside my business and what scaling an online business looks like. A huge milestone this month was moving into my new office! Moving into this new building is an extra expense, but it is helping my sanity. Don’t forget to ask yourself what you need in order to be your happiest and most productive! Another milestone was hiring our new LOCAL team member! The perspective she brings to the table is so refreshing and amazing.

Ok, let’s dive into this month’s income report!

Links

Process.St

INCOME – $34,168

Profit Planner Lounge$20,764
Profit Planner Retreat$3,415
Passive Profit $7,150
Consulting$1,949
Misc. $890.54

EXPENSES – $18,961

Team
Advertising
Marketing Expenses
Education and Business Development
Affiliate Payouts
Office Supplies
Travel
Merchant Fees
Other Expenses

TOTAL PROFIT – $15,207

Click here to subscribe

September 2018 Income Report

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I host a free class, netflix style, over how to create consistent income using the 5-figure framework at profitplanner.co/grow. Take your income to the next level with me! Click here to get access.

 

I create these transparent income reports so you can see inside my business and what scaling an online business looks like.

(Spoiler alert: this month was a bit rocky).

All businesses face challenges, and mine did this past month. This is how we tackled those challenges and were still able to see growth over the previous month.

INCOME – $36,281

Profit Planner Lounge$22,291
Profit Planner Retreat$5,019
Passive Profit $7,125
Affiliate $1,206
Consulting$640

MAJOR EXPENSES

Marketing Expenses$1,127
Advertising$185
Education and Business Development$2,780
Affiliate Payouts$585
Travel$1,248
Merchant Fees$625
Office Supplies$1,162
Other Expenses$1,162

Click here to subscribe

August 2018 Income Report

Haley Burkhead | Profit Planner Podcast
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I host a free class, netflix style, over how to create consistent income without adding more to your schedule at profitplanner.co/free. Take your income to the next level with me! Click here to get access.

 

INCOME – $34,607

Profit Planner Lounge$19,063
Profit Calls$1,250
Profit Accelerator$750
Profit Planner Retreat$5,202
Asana for the Entrepreneur$485
*ConvertKit (30-day trial link)$157
Passive Profit$6,000
Coaching$1700

MAJOR EXPENSES

Affiliate Manager
Lounge Assistant
Graphic Designer
Bookkeeper
Integrator
Affiliate Payouts
Travel
Process Street
Social Curator
Active Campaign
Acuity
Adobe CC
Kajabi
Crowdcast
Zoom
Quickbooks
Intercom
Churnbuster
Group Coaching Program

July 2018 Income Report

I host a free class, netflix style, over how to create consistent income without adding more to your schedule at profitplanner.co/free. Take your income to the next level with me! Click here to get access.

 
Here’s some milestones that were hit this month.

SOLO BIZ RETREAT IN A HOTEL ROOM

When I got back from my Austin retreat last month, I came back in a funk to be honest.

I ended up booking a hotel room an hour away to isolate myself from everything around me. I meditated on what my next step should be trying to sift out all the noise and advice I had been getting weeks prior. What I realized within 5 minutes of being there was that my funk wasn’t because I was upleveling which everyone told me, it was because my vision was so unclear. There was no challenge anymore in my business.

My company was automated, rolling ahead and in some ways didn’t need me. I got bored and that boredom made me complacent. I thrive off competition and challenge so I created that within my business and life.

INVESTED IN A GROUP COACHING PROGRAM

The solo business trip is what led me to make a BIG investment in a group coaching program, specifically the one I joined.

One: I needed to be around people that were making way more money than I was so that I could challenge myself and use it as competitive fuel.

Two: I needed to get advice from someone in my industry that had already built a successful + sustainable business that didn’t add more to her plate.

Within 48 hours of being inside this program + community I had over 20 pages of notes on my iPad, a huge list of how this integrated with my vision and saw SO clearly on how I could hit my revenue goals by the end of the year without causing me to collapse from stress.

I have never spent so much money so confidently before and I am so proud of myself for making it happen.

TEAM REMODEL

Everything happens in my favor and I am constantly reminding myself of this. There have been huge wins this month with my team overall! We found a sore spot in the structure which got solved quickly on its own which opened up the company to a new team hierarchy that I would have never realized was possible before!

I split up my business into 5 main positions and contract workers underneath each of the 5 positions. It’s been amazing to watch the Universe just make things happen!

We are on track to make some really great hires over the next few months to complete the team structure I have mapped out. It has been a completely crazy process because I am learning as I go. But I am loving the way my company keeps growing and my new focus on crafting an incredible team that loves my customers as much as I do!

OVERALL

This month has given me a new challenge to work toward, I have been able to see my long-term vision a LOT more clearly now which gives me so much drive to make it happen.

I have realized that I need to dream bigger. Each month I have subconsciously capped my potential and like clockwork, each month I add more to my big vision.

INCOME – $24,791

Profit Planner Lounge$12,032
Profit Calls$1,000
Profit Accelerator$1500
Profit Planner Retreat$1,740
Asana for the Entrepreneur$1,261
*ConvertKit (30-day trial link)$208
Siteground Affiliate$100
Coaching$1700
Passive Profit$5250
TOTAL$24,791

EXPENSES – $7,238

Lounge Assistant $610
Designer$334
Bookkeeper$375
Affiliates$440
Affiliate Manager
$1,894
Thrive Cart$595
Travel$890
Process Street $15
Social Curator$25
Active Campaign$169
Acuity$15
Adobe CC$52
Kajabi $89
Crowdcast$49
Audible$16
Deadline Funnel$37
Zoom$15
Quickbooks$30
Intercom$49
Churnbuster$39
Group Coaching Program$1,500
TOTAL$7238

TOTAL PROFIT – $17,553